Privacy Notice

1. Introduction

Tata Steel Limited (“TSL”, “we”, “us”) is collecting and processing your personal data in connection with your registration as an architect/contractor/engineer/firm (“ACE”) on our platforms.

Uniform practices for collecting, using, disclosing, storing, retaining, disposing, accessing, transferring or otherwise processing such information assists TSL to process Personal Information fairly and appropriately, disclosing it and/or transferring it only under appropriate circumstances. This privacy notice relates to our use of any personal information we collect from you for providing related services.

2. Purpose

Your personal data will be collected and processed for the following purposes:

  • 󠁯•󠁏 Registration and onboarding on TSL platforms
  • 󠁯•󠁏 Conducting your background verification checks
  • •󠁏 Hosting of your profile on the relevant TSL platform
  • •󠁏 Facilitating platform-based engagement, including interaction with customers and other stakeholders
  • •󠁏 Displaying of your profile on TSL platform
  • •󠁏 Any activities incidental or reasonably necessary to the above purposes

3. Applicability

This notice applies to TSL India.

4. Collection and use of information

This Data Privacy Notice describes the information that TSL collects about you; how we use and protect this information; and the choices you can make about how we use this information.

Information we collect

To manage the activities on Aashiyana portal, TSL may collect, process or store personal data relating to you as declared by you, including but not limited to personal data such as:

  • •󠁏 Name
  • •󠁏 Address
  • •󠁏 Phone number
  • •󠁏 Photographs
  • •󠁏 Information of projects executed by you (inclusive of pictures)
  • •󠁏 Location
  • •󠁏 Email address
  • •󠁏 Architect Registration Certificate (if applicable)
  • •󠁏 Company Reg. Certificate (if applicable)
  • •󠁏 Licensed Building surveyor (if applicable)
  • •󠁏 Trade License (if applicable)
  • •󠁏 GST
  • •󠁏 Aadhaar Number
  • •󠁏 Pan Card
  • •󠁏 Educational Certificate (eg: Diploma / B.Arch / B.Tech / ITI)

TSL has implemented organizational, physical and technical safeguards designed to protect your personal information from unauthorized access, use or disclosure.

How We Use This Information

TSL may use the information that we collect in a variety of ways in providing the service and operating our business, including (but not limited to) the following:

Operations: We may use the information provided by you to operate, maintain, enhance, and provide all features of the service, to provide the services and information that you request, to respond to comments and questions and to provide support to users of the service.

Improvements: We may use the information provided by you to understand the usage trends and preferences to improve the services, and to develop new services, features and functionality.

Obtain Third Party Services: We may also share Personal Information and other information with authorized third parties, including Handy Online Solutions Private Limited / Ongrid, where applicable, for the purpose of providing background verification services to TSL. We may also share such information with other authorised third-parties for website management services, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other similar services.

Certain third parties may also contact you directly for the purpose of fulfilling the specific services required by TSL. This includes video call by our authorized third parties for purpose of background verification (specifically for address verification).

When TSL shares Personal Information with third party service providers, we require that they use your Personal Information and Other Information only for the purpose of providing services to us and subject to terms consistent with this Notice.

Communications: We may use the email address and mobile number provided by you to communicate with you using emails, SMS, VOIP Calls, PSTN network calls and WhatsApp for: (i) for administrative purposes such as customer service, right of privacy violations or defamation issues related to personal data posted on the service or regarding any services offered by us and by third parties we work with.

Publishing on website: We may publish or display the details of your profile (such as name, photo, location, professional details, credentials or work experience) on relevant TSL platforms, websites or associated interfaces, to enable customers or other users to identify and engage with you (where applicable).

You understand that such information may be accessible also to the general public and may be viewed, copied, downloaded, indexed by search engines or otherwise used by third parties beyond TSL’s direct control.

5. Fairness and Purpose

TSL will collect adequate, relevant and necessary Personal Information, and will process such information fairly and lawfully for the purpose it is collected. The purpose of collection will be specified not later than at the time of data collection, or on each occasion of change of purpose.

6. Accuracy of information

The information held by TSL on its applications shall be checked with you from time to time to ensure that it remains up-to-date.

7. Distribution of Information

7.1 Information Disclosure

TSL does not share, sell, rent, or trade personal information collected through its applications with third parties for their sole promotional purposes or as otherwise outlined in this Privacy Notice. TSL may share information with third party service providers contracted to provide services on our behalf for processing to provide you services and benefits and other business purposes. These third party service providers may only use information we provide to them as requested and instructed by TSL.

i. TSL may disclose your Personal Information as we believe to be necessary or appropriate:

a) under applicable law, including laws outside your country of residence;

b) to comply with legal process;

c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes;

d) to enforce our terms and conditions; and

e) to allow us to pursue available remedies or limit the damages that we may sustain.

ii. Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information we have collected to the relevant third party.

iii. We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when:

a) permitted or required by law; or,

b) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or,

c) Investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

If TSL goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information collected through our website(s) may be among the assets transferred. A prominent notice will appear on our website(s) after any such change in ownership or control of your personal information along with the Privacy Policy and Notice.

7.2 Cross-Border Data Transfers

When conducting business, working on internal projects, or implementing new processes or systems, an operation may require the transfer of personal information to other entities or third parties that are located outside of the TSL operation’s country of business. While permissible data transfer mechanisms are defined by applicable law or regulation, examples include:

  • a data transfer agreement with the party who will access or obtain the personal information;
  • notice to and/or approval from a country’s local data protection authority; or
  • Notice to and/or consent from the data subjects whose data is to be transferred.

8. Consent and Control

8.1 Consent

Consent is often referred to as an individual’s choice to “opt-in” or “opt-out” of the Company’s use of personal information and is usually obtained by a “check box” or signature confirming the individual understands and agrees to the processing of their personal information. At times, express written consent from the individual may be required based on the information processing activity.

8.2 Control of your information

TSL also provides individuals with the right to control their personal information, which includes the right to access, modify, erase, restrict, transmit, or object to certain uses of their information and for withdrawal of earlier given consent to the notice.

You may request to review, correct, update, suppress, or otherwise modify any of your Personal Information that you have previously provided to us through any of our applications, or object to the use or processing of such Personal Information by us. You have the ability to update your profile and related Personal Information by contacting regular mail addressed to privacy.governance@tatasteel.com.

If you have privacy concerns regarding access to or the correction of your Personal Information, please contact us at privacy.governance@tatasteel.com.

9. Data Storage

Your personal information is stored on our applications which may be accessible by third party vendors (wherever applicable). For further information on data storage please contact us at privacy.governance@tatasteel.com

10. Commitment to data security

Your personally identifiable information is kept secure. Only authorized employees, business partners, clients, vendors and other third-party providers (who have agreed to keep information secure and confidential) have access to this information.

Use of cookies

We and our partners use various technologies to collect and store information when you visit TSL’s applications, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners. You can configure your browser to refuse cookies, or to warn you before a cookie is placed. If you disable cookies, some parts of our websites may not function properly or at all.

11. Retention and Disposal

You have the right to access, modify, erase, restrict, transmit, or object to certain uses of your information.

We will retain your personal information for as long as your account is active or as long as needed to provide relevant services or for as long as required under applicable law, contractual compliance or other legitimate requirements. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at privacy.governance@tatasteel.com. We will respond to your request to access or delete your information (except where required under law) within reasonable time.

12. Your Consent

I confirm that:

  • • I have read and understood and hereby consent to this Privacy Notice and TSL Privacy Policy access it here - https://www.tatasteel.com/privacy-policy/
  • •󠁏 I voluntarily consent to the processing of my personal data for the purposes stated above
  • •󠁏 I voluntarily consent to the processing of my personal data for the purposes of onboarding, registration and profile creation on TSL platforms including Aashiyana
  • •󠁏 I voluntarily consent to Tata Steel limited sharing my personal data and documents with authorised background verification agencies, including Handy Online Solutions Private Limited / Ongrid, for background verification.
  • •󠁏 I voluntarily consent to TSL publishing/displaying my profile and contact details on TSL/Aashiyana platforms and making them available to customers/users.
  • •󠁏 I voluntarily consent to receiving communications through email, SMS, VOIP calls, and WhatsApp for onboarding, verification, customer-connect, support and service-related purposes.

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    पिनकोड बेमेल

    कार्ट का पिनकोड और आपका पिनकोड एक समान नहीं हैं।

    कार्ट  खाली करना

    ठीक है

    Contemporary Vastu: Balancing Tradition with Modern Living

     

    Introduction

    This comprehensive guide bridges ancient Vastu Shastra principles with contemporary home design. Learn practical applications of Vastu for every room, from entrance placement to furniture arrangement, without compromising modern aesthetics. Perfect for homeowners and designers seeking to create harmonious living spaces that balance traditional wisdom with current lifestyle needs. The guide covers essential aspects including direction-based design, colour selection, lighting optimization, and space planning, all adapted for today's urban homes. Whether you're building, renovating, or simply rearranging your space, discover how to create a Vastu-compliant home that's both beautiful and functional.

     

     

    Modern Vastu Guide: Practical Tips for Contemporary Home Design

     

    You're all set to build or design your home when someone asks, "What about Vastu?" While your first instinct was to avoid it, you really can’t escape the uneasy feeling it can leave you with. But don’t worry it’s not all rocket science - Vastu Shastra is simply about creating harmonious energy. Let's explore how to embrace Vastu in your sleek, modern home without compromising contemporary design.

     

     

    1. The Entrance: Your Home’s Energy Gateway

     

    Your entrance isn’t for awkward shoe piles; it’s where energy enters your home. Vastu says the front door is your house's security system, welcoming positive energy while filtering out the negative.

     

    • Best Directions: North, East, or Northeast. Basically, any direction where you won’t be hit by scorching afternoon sun while greeting guests at the door.

     

    • Modern Tip: A tidy and clutter-free entrance sets the tone for your home. Shoes go on a rack—no need to turn the doorway into an obstacle course.

     

    • Design Element: Create a welcoming atmosphere with proper lighting and minimalist decor.

     

     

    2. The Living Room: Balance of Comfort and Energy

    Happy family having fun with toys, parents and little children sit on sofa together, Happy family sitting on sofa playing together. Cheerful parents playing with their kids at home.

     

    Your living room is where you unwind, entertain, and occasionally doze off during a boring movie. Vastu ensures it's both cozy and energetically balanced.

     

    • Ideal Placement: North or East facing are for optimal energy flow. The sun rises there, and hopefully your mood.

     

    • Decor Advice:

    o Use light colours like beige, pastel, or white.

    o Keep furniture arrangement open and flowing.

    o Plants? Yes, please. They’re like little energy boosters that also double as conversation starters.

     

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    3. Kitchen: The Place of Culinary (and Energetic) Alchemy

    This is Indian Modular Kitchen (L Type)

     

    Your kitchen is more than a cooking space—it's your home's fire element and energy center - and Vastu takes it seriously.

     

    • Best Direction: Southeast. If that’s not an option, try northwest, but avoid north—unless you want to cook up some bad luck along with the biryani.

     

    • Tip: Use warm colours like yellow or orange. They’re cheery, appetite-boosting.

     

    • Layout: Ensure proper ventilation and organized storage.

     

     

    4. The Bedroom: Creating Restful Energy

    Modern style bright bedroom interior with white wall. There are white wooden furniture, wooden texture marble on floor, decorated with dark gray fabric and leather furniture, window wall. 3D Rendering

     

    Your bedroom should be your go to place—a place to sleep, dream, and occasionally scroll through memes past midnight. Vastu ensures it’s restful and rejuvenating.

     

    • Placement: Southwest is the VIP section of the house for bedrooms. Avoid northeast—it’s great for meditation, not snoring.

     

    • Bed Positioning: Your head should face south. Think of it as aligning yourself with the Earth's magnetic field. This is where science meets serenity.

     

    • Ambiance: Calm colours and minimal electronics.

     

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    5. Bathrooms: Flushing Out Negativity (Literally)

    Modern spacious bathroom with bright tiles with toilet and sink. Side view

     

    Bathrooms require thoughtful placement to maintain positive energy flow. The bathroom!! Vastu acknowledges its importance but insists it’s tucked away somewhere—

     

    • Placement: Preferably northwest or west. Avoid the northeast - this is the spiritual zone and a strict no for bathrooms.

     

    • Design Tip: Keep it fresh with natural light and ventilation. Quality fixtures and aromatic candles? Don’t forget good plumbing. And of course, proper waterproofing.

     

     

    6. Pooja Room: Your Spiritual Hotspot

    indian flower pot and other various brass and copper pots with religious and relaxation purposes for various holy celebrations and yoga retreats

     

    It can be a dedicated room or a cozy corner, this space should be calm and energizing, not cramped and chaotic.

     

    • Best Spot: Northeast or East. If those aren’t available, choose any place where you can avoid distractions.

     

    • Design Elements:

    o Simple, peaceful decor

    o Good ventilation

    o Minimal distractions

     

    Our recommendation

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    7. Study Room: Focus and Productivity

    Background view of the teenager's room with modern interior.

     

    If you’re working from home or have kids studying, it pays to create an environment that enhances concentration and learning.

     

    • Ideal Direction: North or East for mental clarity.

     

    • Design Hack: Ergonomic furniture and natural light are a must. Also, keep distractions to a minimum and ensure storage is organized.

     

     

    8. Open Spaces: Balconies, Gardens, and Breathing Room

    Indian woman and man standing on balcony of their new home

     

    Modern homes thrive on indoor-outdoor living, and Vastu loves it.

     

    • Balcony Directions: Northeast or East facing is perfect for soaking up morning energy with your coffee. Avoid West-facing unless you enjoy being hit by the afternoon sun.

     

    • Tip: Add some greenery. Not only is it great for pics that you would click, but plants are also energy amplifiers. Just water them—dead plants are a big Vastu NO!

     

    Our recommendation

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    9. Colours and Lighting: Modern Vastu Aesthetics

    Interior of bright living room in scandinavian style with coffee table and pillows on the floor, big shadow from window on the floor.

     

    Colours and lighting can make or break a room’s vibe. Harmonize energy through thoughtful choices.

     

    • North-Facing Rooms: Blues and greens for calming energy.

     

    • South-Facing Rooms: Warm tones for balance.

     

    • Lighting: Maximize natural light, supplement with adaptable artificial lighting.

     

     

    10. Furniture Placement: Where you sit matters!

    Modern style luxury white living room with garden view, gray marble tiled walls and floor decorated with glass chandelier. 3d renderings

     

    Even your furniture deserves a Vastu check. Arrange furniture to support both function and energy flow.

     

    • Heavy items like beds and sofas should stick to the southwest.

    • Maintain clear pathways.

    • Create balanced, functional space.

     

    Our recommendation

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    Modern Interpretation of Ancient Wisdom

     

    Vastu Shastra isn't about rigid rules—it's about creating harmony between traditional wisdom and modern living. With thoughtful planning and professional guidance, you can create a home that's both Vastu-compliant and contemporary. The result? A space that feels balanced, looks stunning, and functions perfectly for modern life.

    Ready to start building?

    Explore Tata Aashiyana's range of products for all your home design needs.

     

    Shop now

     

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