Privacy Notice

1. Introduction

Tata Steel Limited (“TSL”, “we”, “us”) is collecting and processing your personal data in connection with your registration as an architect/contractor/engineer/firm (“ACE”) on our platforms.

Uniform practices for collecting, using, disclosing, storing, retaining, disposing, accessing, transferring or otherwise processing such information assists TSL to process Personal Information fairly and appropriately, disclosing it and/or transferring it only under appropriate circumstances. This privacy notice relates to our use of any personal information we collect from you for providing related services.

2. Purpose

Your personal data will be collected and processed for the following purposes:

  • 󠁯•󠁏 Registration and onboarding on TSL platforms
  • 󠁯•󠁏 Conducting your background verification checks
  • •󠁏 Hosting of your profile on the relevant TSL platform
  • •󠁏 Facilitating platform-based engagement, including interaction with customers and other stakeholders
  • •󠁏 Displaying of your profile on TSL platform
  • •󠁏 Any activities incidental or reasonably necessary to the above purposes

3. Applicability

This notice applies to TSL India.

4. Collection and use of information

This Data Privacy Notice describes the information that TSL collects about you; how we use and protect this information; and the choices you can make about how we use this information.

Information we collect

To manage the activities on Aashiyana portal, TSL may collect, process or store personal data relating to you as declared by you, including but not limited to personal data such as:

  • •󠁏 Name
  • •󠁏 Address
  • •󠁏 Phone number
  • •󠁏 Photographs
  • •󠁏 Information of projects executed by you (inclusive of pictures)
  • •󠁏 Location
  • •󠁏 Email address
  • •󠁏 Architect Registration Certificate (if applicable)
  • •󠁏 Company Reg. Certificate (if applicable)
  • •󠁏 Licensed Building surveyor (if applicable)
  • •󠁏 Trade License (if applicable)
  • •󠁏 GST
  • •󠁏 Aadhaar Number
  • •󠁏 Pan Card
  • •󠁏 Educational Certificate (eg: Diploma / B.Arch / B.Tech / ITI)

TSL has implemented organizational, physical and technical safeguards designed to protect your personal information from unauthorized access, use or disclosure.

How We Use This Information

TSL may use the information that we collect in a variety of ways in providing the service and operating our business, including (but not limited to) the following:

Operations: We may use the information provided by you to operate, maintain, enhance, and provide all features of the service, to provide the services and information that you request, to respond to comments and questions and to provide support to users of the service.

Improvements: We may use the information provided by you to understand the usage trends and preferences to improve the services, and to develop new services, features and functionality.

Obtain Third Party Services: We may also share Personal Information and other information with authorized third parties, including Handy Online Solutions Private Limited / Ongrid, where applicable, for the purpose of providing background verification services to TSL. We may also share such information with other authorised third-parties for website management services, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other similar services.

Certain third parties may also contact you directly for the purpose of fulfilling the specific services required by TSL. This includes video call by our authorized third parties for purpose of background verification (specifically for address verification).

When TSL shares Personal Information with third party service providers, we require that they use your Personal Information and Other Information only for the purpose of providing services to us and subject to terms consistent with this Notice.

Communications: We may use the email address and mobile number provided by you to communicate with you using emails, SMS, VOIP Calls, PSTN network calls and WhatsApp for: (i) for administrative purposes such as customer service, right of privacy violations or defamation issues related to personal data posted on the service or regarding any services offered by us and by third parties we work with.

Publishing on website: We may publish or display the details of your profile (such as name, photo, location, professional details, credentials or work experience) on relevant TSL platforms, websites or associated interfaces, to enable customers or other users to identify and engage with you (where applicable).

You understand that such information may be accessible also to the general public and may be viewed, copied, downloaded, indexed by search engines or otherwise used by third parties beyond TSL’s direct control.

5. Fairness and Purpose

TSL will collect adequate, relevant and necessary Personal Information, and will process such information fairly and lawfully for the purpose it is collected. The purpose of collection will be specified not later than at the time of data collection, or on each occasion of change of purpose.

6. Accuracy of information

The information held by TSL on its applications shall be checked with you from time to time to ensure that it remains up-to-date.

7. Distribution of Information

7.1 Information Disclosure

TSL does not share, sell, rent, or trade personal information collected through its applications with third parties for their sole promotional purposes or as otherwise outlined in this Privacy Notice. TSL may share information with third party service providers contracted to provide services on our behalf for processing to provide you services and benefits and other business purposes. These third party service providers may only use information we provide to them as requested and instructed by TSL.

i. TSL may disclose your Personal Information as we believe to be necessary or appropriate:

a) under applicable law, including laws outside your country of residence;

b) to comply with legal process;

c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes;

d) to enforce our terms and conditions; and

e) to allow us to pursue available remedies or limit the damages that we may sustain.

ii. Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information we have collected to the relevant third party.

iii. We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when:

a) permitted or required by law; or,

b) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or,

c) Investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

If TSL goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information collected through our website(s) may be among the assets transferred. A prominent notice will appear on our website(s) after any such change in ownership or control of your personal information along with the Privacy Policy and Notice.

7.2 Cross-Border Data Transfers

When conducting business, working on internal projects, or implementing new processes or systems, an operation may require the transfer of personal information to other entities or third parties that are located outside of the TSL operation’s country of business. While permissible data transfer mechanisms are defined by applicable law or regulation, examples include:

  • a data transfer agreement with the party who will access or obtain the personal information;
  • notice to and/or approval from a country’s local data protection authority; or
  • Notice to and/or consent from the data subjects whose data is to be transferred.

8. Consent and Control

8.1 Consent

Consent is often referred to as an individual’s choice to “opt-in” or “opt-out” of the Company’s use of personal information and is usually obtained by a “check box” or signature confirming the individual understands and agrees to the processing of their personal information. At times, express written consent from the individual may be required based on the information processing activity.

8.2 Control of your information

TSL also provides individuals with the right to control their personal information, which includes the right to access, modify, erase, restrict, transmit, or object to certain uses of their information and for withdrawal of earlier given consent to the notice.

You may request to review, correct, update, suppress, or otherwise modify any of your Personal Information that you have previously provided to us through any of our applications, or object to the use or processing of such Personal Information by us. You have the ability to update your profile and related Personal Information by contacting regular mail addressed to privacy.governance@tatasteel.com.

If you have privacy concerns regarding access to or the correction of your Personal Information, please contact us at privacy.governance@tatasteel.com.

9. Data Storage

Your personal information is stored on our applications which may be accessible by third party vendors (wherever applicable). For further information on data storage please contact us at privacy.governance@tatasteel.com

10. Commitment to data security

Your personally identifiable information is kept secure. Only authorized employees, business partners, clients, vendors and other third-party providers (who have agreed to keep information secure and confidential) have access to this information.

Use of cookies

We and our partners use various technologies to collect and store information when you visit TSL’s applications, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners. You can configure your browser to refuse cookies, or to warn you before a cookie is placed. If you disable cookies, some parts of our websites may not function properly or at all.

11. Retention and Disposal

You have the right to access, modify, erase, restrict, transmit, or object to certain uses of your information.

We will retain your personal information for as long as your account is active or as long as needed to provide relevant services or for as long as required under applicable law, contractual compliance or other legitimate requirements. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at privacy.governance@tatasteel.com. We will respond to your request to access or delete your information (except where required under law) within reasonable time.

12. Your Consent

I confirm that:

  • • I have read and understood and hereby consent to this Privacy Notice and TSL Privacy Policy access it here - https://www.tatasteel.com/privacy-policy/
  • •󠁏 I voluntarily consent to the processing of my personal data for the purposes stated above
  • •󠁏 I voluntarily consent to the processing of my personal data for the purposes of onboarding, registration and profile creation on TSL platforms including Aashiyana
  • •󠁏 I voluntarily consent to Tata Steel limited sharing my personal data and documents with authorised background verification agencies, including Handy Online Solutions Private Limited / Ongrid, for background verification.
  • •󠁏 I voluntarily consent to TSL publishing/displaying my profile and contact details on TSL/Aashiyana platforms and making them available to customers/users.
  • •󠁏 I voluntarily consent to receiving communications through email, SMS, VOIP calls, and WhatsApp for onboarding, verification, customer-connect, support and service-related purposes.

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    पिनकोड बेमेल

    कार्ट का पिनकोड और आपका पिनकोड एक समान नहीं हैं।

    कार्ट  खाली करना

    ठीक है

    The Ultimate Guide to Home Paints in India

     

    Introduction

    Explore different types of paints for Indian homes. From budget-friendly options to premium finishes, learn which paint suits your walls, climate, and budget.

     

     

    Choosing paint for your home is like picking a smartphone - from budget-friendly basics to premium flagships, each has its features, price point, and an ideal user. From wallet-friendly options that get the job done to premium finishes that make your neighbours peek over the wall, let's colour your world with knowledge.

     

     

    1. Distemper Paint

    Professional worker making repair in room

     

    • Overview: Referred to as "budget-friendly paint," distemper is a water-based paint made of chalk, lime, and pigments. It’s been a primary in Indian households for decades and enjoys loyalty.

     

    • Best For: Best used for Interior walls in low-budget projects or temporary spaces.

     

    • Features:

    o It is available in dry or paste form.

    o These paints offer a matte finish.

     

    • Advantages:

    o Very affordable and it is easy to apply.

    o These paints are resistant to mild weather changes.

     

    • Challenges:

    o They have limited durability and washability.

    o It also fades faster when compared to other paints.

     

     

    2. Emulsion Paint

    stirring paint with a color scheme until a homogeneous mass is obtained by hand with a thin stick close-up, diluting the desired shade of paint in a tin can standing on a white surface

     

    • Overview: This is a versatile, water-based paint with superior durability and a smooth finish, making it a popular choice for Indian homes.

     

    • Best For: It can be used for both interiors and exteriors.

     

    • Features:

    o These are available in matte, satin, and glossy finishes offering a wide range of choices.

    o The walls painted are washable and resistant to mould or fungus.

     

    • Advantages:

    o They are usually long-lasting and very easy to clean.

    o It also dries quickly and has very low odour.

     

    • Challenges:

    o These do not come cheap and are slightly more expensive than distemper.

     

     

    3. Enamel Paint

    Rust-proof painted steel pipes in the factory. Red iron pipe. Rust-proof paint, water pipes

     

    • Overview: This paint is an oil-based paint that delivers a glossy, hard finish and is ideal for areas that require durability and moisture resistance.

     

    • Best For: It is best for doors, windows, railings, and kitchen/bathroom walls.

     

    • Features:

    o It is resistant to stains and water.

    o You can also get a glossy or semi-glossy finish.

     

    • Advantages:

    o This paint is tough and durable.

    o You can use this both for wood and metal surfaces.

     

    • Challenges:

    o The paint once applied takes longer to dry.

    o It has a strong smell during application.

     

    Our recommendation

    Rebars, Superlinks

    7-8 words short description of Rebars

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    4. Texture Paint

    A dedicated craftsman applies texture to freshly plastered surface, showcasing craftsmanship under the warm morning light.

     

    • Overview: This is a decorative paint that can create unique patterns and finishes like marble, sand, or rustic textures depending on your preferences.

     

    • Best For: You can use this on accent walls, living rooms, or any space where you want to make a statement and impress your guests.

     

    • Features:

    o It also can offer a 3D effect on walls.

    o These are available in a wide variety of patterns and designs.

     

    • Advantages:

    o The patterns and designs adds personality to interiors.

    o It is also durable and washable.

     

    • Challenges:

    o These are very expensive and you would need skilled labour to paint.

     

     

    5. Cement Paint

    hand of worker use brush for color paint concrete Loft style on wall

     

    • Overview: These are water-based paint specifically designed for exteriors. It is usually made of white cement, pigments, and additives and it provides a durable finish.

     

    • Best For: Mostly for exterior walls, boundary walls, and rough surfaces.

     

    • Features:

    o They are conducive for any kind of weather and are breathable.

    o Mostly available in a range of earthy tones.

     

    • Advantages:

    o They offer protection against rain and sunlight.

    o Much more affordable and last longer.

     

    • Challenges:

    o They have limited colour options.

    o Also, the rough texture may not be to everyone’s liking.

     

     

    6. Acrylic Paint

    Worker in gloves painting wooden surface with red dye, top view. Space for text

     

    • Overview: It is a high-quality, water-based paint with excellent colour retention and durability.

     

    • Best For: Used for exterior walls, especially in regions that are used to harsh weather.

     

    • Features:

    o These paints are UV-resistant and are water-repellent.

    o They are available in multiple finishes offering lots of choices to pick from.

     

    • Advantages:

    o You get vibrant colours and the paints are long-lasting.

    o They also protect against peeling and flaking.

     

    • Challenges:

    o These paints are costlier than standard paints.

     

     

    7. Oil Paint

    Paint can and paintbrush

     

    • Overview: As the name suggests they are known for its high gloss and durability. They used to popular earlier, but now with the advent of emulsion paints there are very few takers for this.

     

    • Best For: Wooden and metallic surfaces.

     

    • Features:

    o Excellent adhesion.

    o Highly glossy finish.

     

    • Advantages:

    o Provides a smooth, durable finish.

    o Resistant to wear and tear.

     

    • Challenges:

    o Strong fumes and longer drying time.

     

     

    8. Epoxy Paint

    The worker applies gray epoxy resin to the new floor

     

    • Overview: These paints are usually used for industrial and high-traffic areas due to its superior durability and chemical resistance.

     

    • Best For: They can be best used at homes for garage floors, basements, and kitchens.

     

    • Features:

    o It is extremely durable and water-resistant.

    o It offers glossy finishes.

     

    • Advantages:

    o It can withstand heavy wear and tear.

    o These paints are easy to clean and maintain.

     

    • Challenges:

    o They can be expensive and require professional workers.

     

    Our recommendation

    Rebars, Superlinks

    7-8 words short description of Rebars

    or Superlinks will come here

    Rebars Promotional Banner

    9. Anti-Fungal/Anti-Mould Paint

    White wall of an old bathroom showing the before and after being whitewashed with paint containing anti-mold

     

    • Overview: This is a specialty paint that is designed to combat moisture-related issues like mould and mildew.

     

    • Best For: It is good for bathrooms, kitchens, and humid regions.

     

    • Features:

    o These contain fungicidal additives.

    o They are available in various finishes.

     

    • Advantages:

    o It offers protection against fungal growth.

    o It also enhances indoor air quality.

     

    • Challenges:

    o These are slightly more expensive than regular paints.

     

     

    10. Reflective Paint

    Bright blue roof tiles reflect sunlight and look beautiful, Texture of fiber cement roof sheet for pattern and background.

     

    • Overview: These functional paints are designed to reflect sunlight and keep interiors cooler, perfect for India’s hot climate.

     

    • Best For: Mostly for rooftops and exterior walls in hot regions.

     

    • Features:

    o They reflect heat and UV rays and hence the name.

    o Mostly available in light shades.

     

    • Advantages:

    o It helps reduce indoor temperatures.

    o They also save on energy by lowering cooling costs.

     

    • Challenges:

    o Very limited availability and has a higher cost.

     

    Our recommendation

    Rebars, Superlinks

    7-8 words short description of Rebars

    or Superlinks will come here

    Rebars Promotional Banner

    Regional Preferences in India

    • Northern India: In this region emulsion and enamel paints are widely used because of extreme weather conditions. These days you have reflective paints that are gaining ground for.

     

    • Southern India: This region has humidity and heavy monsoons too and hence acrylic and anti-fungal paints find favour.

     

    • Western India: Here texture and emulsion paints are commonly used for both style and durability.

     

    • Eastern India: Weather resistance being the primary goal, here cement and anti-fungal paints are the go-to options.

     

     

    How to Choose the Right Paint for Your Home?

    1. Purpose: For interiors, emulsion or texture paints work best. For exteriors, acrylic or cement paints are ideal.

     

    2. Durability: For high-traffic areas, opt for enamel or epoxy paints.

     

    3. Climate: In humid areas, use anti-fungal or acrylic paints. For hot regions, reflective paints are a better choice.

     

    4. Budget: Distemper for cost-saving projects, emulsion for a balance between cost and quality.

     

     

     

    In conclusion

     

    Painting a home isn’t about splashing a colour. It is about investing in the right kind of aesthetics. It is also about functionality and protection. The right paint will not only decorate your home but also add hues of comfort, personality, and resilience.

    Ready to start building?

    Explore Tata Aashiyana's range of products for all your home design needs.

     

    Shop now

     

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